corporate African Americans emerged in the year of the disco, he called them buppies. Bigger recording labels gain competition from smaller labels, such as Motown records. the title of the chapter is post soul, soul is the combination of rhythm, melody and vocal arrangement. After the 70s continued, soul was pop, but it became more than pop, it was apart of the black culture. This style of music recalled as soul, open doors for products and brands, such as soul hair products and soul food.
What I found to be quite interesting is that soul years are referred to the years of slavery. The time of struggle and hardship. Post soul is a period when African Americans accepted the failures and victories of past years. this period left the black culture in the spotlight, which introduced media imaging to the African Americans.
Post soul movement is not a chronological order of social movements. the idea of a collage is a better representation for the post soul movement. African Americans created a new identity for themselves through music and media broadcast.
After watching this video, soul does not actually have to be connected to the African American community. Soul is a community of individuals who are different, and are looking for a change.
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